IBS survey reveals publishers are not fully prepared to handle digital content

A survey to find out if publishers are prepared for digital change, carried out at the Frankfurt Book Fair by IBS, has found that 23% of publishers answered with a resounding no. A further 64% have only made limited preparation and just 13% say they are fully prepared. The survey also revealed that 31% of publishers have no strategy for providing content in different formats. According to IBS, these survey results demonstrate the publishing industry’s continuing reservations about distributing digital content and the general confusion that exists in this area. http://www.ferret.com.au/articles/z1/view.asp?id=133767