Thursday, June 12, 2008

B&N Launches Retail Site for Mobile Users

Source: publisherweekly Barnes & Noble has launched a retail destination designed specifically for those with BlackBerries and smartphones. The new site, www.bn.com/mobile, caters to those who want to order books and other products from their mobile devices
“Our goal is to serve our customers from wherever they are, in a multitude of platforms,” said Marie J. Toulantis, chief executive officer of Barnes & Noble.com. In addition to search capabilities, B&N Mobile also allows customers to locate stores and events, check inventory and track orders. "

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