Friday, September 21, 2007

MySpace Begins Targeting Ads Based on Members' Profile Data

News Corp.'s MySpace online social network has begun using information its 110 million active members post to their online profiles to target them for ads, the company said yesterday. MySpace's "interest-based targeting" system uses algorithms to comb MySpace profiles and members' blogs, and place users in groups according to their primary interest; categories include sports, fashion, finance, video games, cars and health. Each group, which contains more than 3 million members, can then be further divided into hundreds of subcategories. Article

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