Thursday, April 2, 2009

Stats to keep you up at night...

Facebook Isn't Just for Kids Anymore

Over the past six months, the largest growing demographic of Facebook users has been 35-54 year olds, with a 276.4% growth rate. Not far behind was the 55 and over demographic with a 194.3% growth rate. This is only slightly behind the growth rate of the largest group of Facebook users: the college crowd of 18-24 year olds.

SOURCE: iStrategyLabs

Americans Keep Cutting Entertainment Budgets

According to a March Harris Poll, 74% of American adults expect to spend less on entertainment and eating in restaurants in the next six months, an increase over November when 65% planned to decrease spending on eating out and 64% expected to reduce entertainment spending. Only 21% say they expect to have more money for discretionary spending in the next six months, slightly down from 25% in November.

Source: Harris Interactive

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