Facebook Isn't Just for Kids Anymore
Over the past six months, the largest growing demographic of Facebook users has been 35-54 year olds, with a 276.4% growth rate. Not far behind was the 55 and over demographic with a 194.3% growth rate. This is only slightly behind the growth rate of the largest group of Facebook users: the college crowd of 18-24 year olds.
Americans Keep Cutting Entertainment Budgets
According to a March Harris Poll, 74% of American adults expect to spend less on entertainment and eating in restaurants in the next six months, an increase over November when 65% planned to decrease spending on eating out and 64% expected to reduce entertainment spending. Only 21% say they expect to have more money for discretionary spending in the next six months, slightly down from 25% in November.
Source: Harris Interactive