Borders Opens Digital Concept Stores

Borders has opened its first “next generation” digital concept store February 14th, in hometown Ann Arbor. The first of 14 outlets scheduled to open in 2008, the new store offers a refreshed design that emphasizes online interactivity with Borders and its partners via computer kiosks throughout the store. The highlight is a new fully staffed Digital Center that offers onsite music and audiobook downloads, as well as self-publishing kits, customized photobooks and family histories. It caters to contemporary shopping habits, bridging the virtual and bricks-and-mortar retail worlds.