Tuesday, November 13, 2007

Houghton Hits Cell Phones

Source: PublishersWeekly Article
Houghton Mifflin has signed with Mobifusion to deliver electronic versions of its books to cell phones. Joining the ranks of publishers like Avalon and Simon & Schuster—which already work with the tech company—Houghton will work with Mobifusion to deliver mobile-friendly versions of its books with some, according to a Houghton rep, featuring "added functionality." Initially the house will focus on generating mobile versions of its reference and children's titles.

No comments: