Friday, October 19, 2007

BN optimizes site for Blackberry

Barnes & Noble has partnered with mobile commerce service provider Digby to create a version of their online store that is optimized for use on Blackberries. Under the deal, B&N is the exclusive merchant for books, music and DVDs through the Digby storefront, which is available as a free download at BlackBerry users that click on books will see several hundred titles, mostly new releases and bestsellers, and the full B&N title database is also accessible. Sale terms are the same as on B&, although a spokesperson said the system can’t currently accept membership discounts or coupons. B&N doesn’t expect mobile devices to generate significant sales initially, but the retailer sees the deal as a way to get involved with the expanding mobile commerce channel. Release

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