Holtzbrinck launches podcasting business model

Holtzbrinck has launched an online network of downloadable audio snippets dubbed Quick and Dirty Tips. The move marks the first attempt by a publisher to establish a money making podcast business. Quickanddirtytips.com, which will generate revenue through online ads and content licensing agreements, grew out of the publisher’s standing relationship with Mignon Fogarty, podcaster-turned-Holt author. Known to her listening public as Grammar Girl, Fogarty signed with the house last winter, after publisher John Sterling heard about the former technical writer’s growing fan base. (Fogarty’s forthcoming book, The Grammar Girl’s Quick and Dirty Tips to Clean Up Your Writing, an extension of her show on the science of correct writing, is slated for April 2008 from Holt.) Article