Friday, August 17, 2007

Lonely Planet Lets Readers Choose Chapters

Lonely Planet is testing a program in which consumers can pick chapters from its guidebooks to download on any device that accepts PDF files and mix chapters from different books to create the guidebook they want. LP is testing the program on its website using its Latin American guidebooks and providing some free chapters and charging nominal fees ranging from $2-$5 per chapter to download depending on the length of the chapter. LP did a soft launch in June, and since going live in July, Hall said there have been 13,000 downloads. Article