Wednesday, August 29, 2007

HarperCollins release embedded video in eBook

On September 4, HC’s Avon Books imprint will release Victoria Alexander’s Lady Amelia’s Secret Lover as an e-book original. Avon is adding embedded video that will feature Alexander discussing the e-book’s plot and characters at various points in the story. “Theresa Horner, director of e-book operations for HC, said romance readers are among its most tech savvy customers. Not only do they read e-books, “but they respond, too. They let you known what they like and don’t like.” Last June, Avon introduced original e-book epilogues to two Julia Quinn titles and released another two earlier this year. The e-books, about 30 pages long, sell for $1.99 and have been well received by Quinn’s fan, Horner said. HarperCollins utilized DNAML for the video segment. See the press_release.