Wiley, Near-Time Build Book-Based Websites

Source: PublishersWeekly Article
Looking for new ways to digitally repurpose its book content, John Wiley has entered a partnership with Near-Time, a small North Carolina technology developer, to use its wiki-based software to easily turn technical books into revenue-producing, interactive online publishing platforms. Near-Time's software allows a publisher to publish book content in multiple digital formats—from content updates, text corrections and message boards to blogs and video content.

Wiki-based software allows publishers to post interconnected content permitting users multiple levels of access to the text itself, along with other digital functionality. Wiley is using Near-Time's technology to launch a pilot program using titles from its programming imprint, Wrox Press. The first title, Beginning Active Server Pages 3.0, has been posted online and is supported by advertising.

Details Mag trys advertising in eBooks

Details Magazine is working a new model of adding advertising to electronic book content. In December, they will start posting portions of their just released book, DETAILS MEN'S STYLE MANUAL, layered with relevant ads and paid links that aim to "make ads more like tools than impositions for consumers," as AdAge puts it.

Publisher Chris Mitchell tells the magazine, "Ninety-nine percent of this book is nonbranded content. It'll give you a primer for wearing gray jeans or white jeans or dark-blue jeans, but it isn't telling you what brand of jeans to wear. If we tell you within a section on jeans that blue straight-leg jeans are universally appealing, it's a natural opportunity online to have a pulldown menu where we can have advertisers give us their runway or look book or advertising shots and have those lead you to Seven For All Mankind or Levi's."

He adds: "In this day and age when everyone's looking for integrated programs, we realized that we had 250 pages of perfect content that is totally web-centric. It's not about taking the book and putting it online but about taking the book's content and repurposing it online, making it cross-referenced and tying in advertisers."
AdAge

SpiralFrog Licenses Tracks for Ad-Supported Music Service

SpiralFrog, the developer of a free, ad-supported music download service, announced on Tuesday that it has signed a licensing deal with independent digital music distributor IODA. IODA's nearly 1 million-track catalog will be added to existing music from SpiralFrog partners including Universal Music Group, Universal Music Publishing, EMI Music Publishing, BMI and KOCH Records. Article

HarperCollins places ads on website

HarperCollins is placing Google Ads along side its book pages. Click on the screen shot to see detail.